Target Australia
Increased sales and emerging regional fraud threats resulted in Target Australia requiring an upgrade to its ordering platform. They needed a multi-layered fraud prevention strategy to maintain their strong fraud prevention results. Additionally, it was essential not to disrupt the customer experience or bring additional fraud risks.
Target Australia has reduced chargebacks by 71%2 since integrating Accertify’s solutions while maintaining a 99%1 frictionless customer buying experience.
1 Based on the average acceptance rate for July 2022 – December 2022 using Target Australia’s transactions data within Accertify’s technology.
2 Based on Target Australia’s chargebacks within Accertify’s technology. January 2022 – June 2022 chargeback dollar value vs. July 2022- December 2022 chargeback dollar value.
Customer Details
Target Australia Pty Ltd is a department store chain owned by Australian retail conglomerate Wesfarmers. Target stocks clothing, cosmetics, homewares, electronics, books, and toys selling both in-store and online. The company’s head office is located in the Melbourne suburb of Williams Landing which the company moved to in 2018. Despite the identical logo, name and similar type of outlets, Target Australia carries no direct relation or affiliation to the American retailer Target Corporation.
Target Australia considers Accertify to be a key partner in its future, as it continues to provide a frictionless experience for customers while maintaining its outstanding fraud performance.