In the last few years alone, billions of email addresses, passwords, and other pieces of personally identifiable information have been exposed through data breaches and social engineering attacks. As a result, criminals have harvested this data to execute sophisticated attacks designed to take over existing accounts or fraudulently open new ones.
To combat these problems, many businesses juggle multiple vendors in an attempt to protect accounts, reduce loss, and enhance the customer experience. This can be costly, present a fragmented risk picture, and introduce unwelcome friction for your best customers.
Use Cases
Our Account Protection solution works quickly behind the scenes powered by sophisticated device technology and advanced user behavior analytics to quickly identify and protect against fraudulent account openings, multi-accounting abuse, and account takeover attacks. From the moment a customer lands on your digital doorstep, we provide real-time end-to-end insights that distinguishes authentic visitors from potential threats. Whether you’re an online merchant, an airline with a large rewards program, a sports betting or iGaming operator looking to incentivize and attract new customers, or a financial institution struggling with fraudulent account openings, we can help.
How it works
Our Account Protection solution increases trust in an online transaction by answering these five questions:
Account Creation Fraud
To effectively combat fraudulent account openings (also known as synthetic identity fraud, first-party application fraud, fraudulent accounts, and bot accounts), a machine learning-based solution is essential. By leveraging user behavior analytics and advanced device intelligence, our solution accurately identifies the real person behind each transaction. This approach ensures a seamless experience for genuine customers while applying friction only when necessary.
Multi-Accounting Fraud
Multi-accounting can lead to abuse and reputational damage across various industries. While offering incentives to new customers is crucial for growth, minimizing risk requires a solution that distinguishes good and bad account requests without compromising customer experience or burdening your team.
Account Takeover Fraud
As data breaches increase, it’s easier for fraudsters to obtain valid credentials. You need to be able to look beyond the credentials to know whether a user is your authentic customer or a bad actor. You also need to make sure you don’t put your best customers through too many hoops just to access their account. Without an optimal solution, this can be a tricky balance.
Features & Benefits
Account Protection from Accertify accurately identifies devices used to access your site, how and where they are connecting to your site, the user behaviors indicative of account takeovers and fraudulent account openings, and reputational data on the user — giving you the power to confidently verify who is on the other side of a digital interaction, regardless of credentials.
- Over 40% of the Top 100 US retailers.
- 8 of the Top 10 global airlines; Top 10 airlines in the US.
- Top iGaming/sports betting operators.
- Leading ticketing/entertainment operators
Results
Last year alone, we identified over 11 million high-risk events, including over 7 million risky logins, and we protected over 584 million events.