Salesforce fraud detection and prevention for your business
Platform-based commerce is an increasingly popular way to expand online retail capabilities, as companies realize the cost, agility, and standardization benefits of using these third-party systems. Among these platforms, Salesforce Commerce Cloud is a prominent option for large merchants.
Commerce Cloud has been a Salesforce product since 2016, when the company purchased Demandware. Over 5,700 stores, primarily owned by sizable brands, are currently running on Commerce Cloud.[1] If you’re using this platform or plan to soon, it’s important to consider how you can optimize the experience for both you and your shoppers.
This optimization process involves implementing fraud prevention spanning several kinds of malicious activity. From first-party misuse caused by buyer’s remorse to large-scale fraud perpetrated by organized criminal gangs, there are numerous threats to the integrity of your online store.
Your chosen Salesforce fraud detection solution should help you prevent the maximum number of these incidents without demanding excessive manual effort from your team.
Accertify’s Advanced Integrations. Providing the most robust Enterprise Fraud Protection
- As retail e-commerce leaders scale, the need to launch fast, only gets greater.
- With our platform e-commerce integrations, you get the full power of Accertify — with faster, simpler implementation.
- Go live in record time, with minimal lift for your team.
- As orders flow in, Accertify goes to work — flagging threats, approving safe transactions, and helping you move faster with confidence.
What’s the importance of Salesforce fraud detection and management?
Stopping fraud is important on its surface because of the losses suffered when a fraudster attacks your company. The loss due to an illegitimately reversed transaction or improperly lodged chargeback affects your bottom line. You should protect your organization’s commerce ecosystem, from the payment gateway to the digital storefront and beyond.
While defending against these losses, it’s also essential to maintain a positive customer experience by striking the right balance between smooth, easy experiences and effective risk management. If your fraud prevention mechanisms interfere with the easy operation of your Commerce Cloud storefront or frequently cause false positives, you may lose enough legitimate customers to offset your anti-fraud savings.
Your business needs a technologically sophisticated and human-guided fraud detection system integrated subtly into your online storefront. Such a solution will provide clear signals about which transactions require extra attention, allowing legitimate orders to proceed in a smooth, low-friction environment, balancing potential fraud detection with strong customer satisfaction.
The best fraud prevention solution for your needs should also be comprehensive enough to deal with multiple levels and types of fraudulent activity. Users who commit occasional first-party abuse have a different profile from organized criminals conducting mass theft by purchasing goods with stolen payment card information. However, the right system will be able to detect and prevent both kinds of incident.
See more about enterprise-scale fraud detection and payment optimization.
How can you protect your Salesforce Commerce Cloud transactions?
The need for fraud detection and prevention applies to ecommerce merchants of every description. When you use Salesforce Commerce Cloud as your preferred storefront solution, however, there’s an extra consideration — your chosen solutions need to integrate smoothly with the Salesforce technology.
Effective integration ensures a seamless connection between your storefront and fraud prevention solution, leaving no gaps that fraudsters could exploit. It also helps you continue to deliver an optimized shopper experience, not undermining the familiarity and ease that come from using a streamlined Salesforce platform in the first place.
The solution you select should be an end-to-end fraud platform that can handle multiple types of incidents and with sufficient customization to provide a tailored balance between an easy customer experience and a locked-down, secure environment.
Accertify’s fraud prevention solutions offer the combination of integration and end-to-end performance that can elevate your commerce experience.
Salesforce Commerce Cloud integration and enterprise fraud detection
The actual fraud prevention experience you have when using the Accertify Interceptas Platform via Salesforce Commerce Cloud integration is the same as it would be with a standard implementation. You have access to the full feature set, which enables you to set up and calibrate automated threat detection to suit your needs.
Specific advantages of using an integration model include:
- A consistent, certified technology stack: Your technology remains clearly aligned with the overall Salesforce ecosystem, which could be especially helpful in situations where tech support or troubleshooting is required.
- Faster implementation time and quicker go-live: Getting your new fraud prevention solution running as quickly as possible is a worthwhile goal, and it’s simple when you download an integration from the Salesforce AppExchange Marketplace. The implementation and go-live experiences are both streamlined.
- Lower implementation cost: Purpose-built and tested integration between Salesforce Commerce Cloud and the fraud detection platform adds another layer of ease. Since there’s less need to develop tailored connections between the systems, you need less investment to get your new solution up and running.
Getting a fully featured fraud detection and prevention experience integrated with your Salesforce Commerce Cloud shopfront prevents your business from becoming a target of opportunity for fraudsters. You gain all the ease of joining a commerce platform ecosystem without sacrificing the integrity of your transactions — Accertify’s human-designed, tech-enabled model ensures that much.
Get started protecting your Salesforce Commerce Cloud transactions
Why is Accertify the perfect partner for this fraud prevention integration?
Our data-driven fraud detection models, based on advanced data analytics and machine learning, can strike an ideal balance between customer satisfaction and secure commerce. We’re the right match for your business because:
- Accertify’s solution is a true end-to-end platform, which makes it the best and most comprehensive option for the ecommerce space, and a one-stop solution for fraud needs.
- The Accertify platform’s full benefits are available through the integration on the Salesforce Commerce Cloud AppExchange Marketplace.
- Accertify allows users to carefully tune the customer experience with strategically chosen points of friction, finding the perfect balance between ease and security.
Request a consultation to discover how this Salesforce integration can help your ecommerce business move at the speed of right.